Middleson LLC

He spent three years as a consultant and case team leader for Bain & Company, the leading management consulting firm that has produced distinguished alumni such as Mitt Romney (former governor of Massachusetts), Meg Whitman (CEO of eBay), and Kenneth Chenault (CEO of American Express).  He worked on and led strategy engagements with clients in the US, UK, France and Spain in a variety of industries.  While at Bain, he was also a trainer in the Associate Consulting Training program, a two-week intensive session held annually to train new college
hires from across all Bain's global offices in all aspects of Bain's consulting methodology.

He served for four years as an intelligence analyst with the US Central Intelligence Agency's Directorate of Intelligence.  His work was published in documents ranging from the President's Daily Briefing to standalone research papers.  In addition to hands-on experience, he also attended a month long analytical "boot camp," which was his first exposure to these problem-solving and writing techniques.  During his career with the CIA his work was recognized with a CIA Exceptional Performance Award, his team was awarded a CIA Meritorious Unit Citation, and he was promoted three times for his performance.

He was a Senior Director of Marketing & Analysis with Capital One responsible for internet marketing strategy.  His team won a Center of Excellence award for success in web site strategy.  Over his five years with Capital One, he also taught several sessions of a full day course on structured problem-solving and writing to Capital One associates.

He was head of marketing for Freewebs.com, a do-it-yourself website building property with over 20 million sites built.  In that role, he set up the email infrastructure and strategy, built a performance data dashboard, launched innovative advertising campaigns on Facebook and Google, and implemented the "test and learn" methodology in website and email marketing.   

He earned an MBA in Finance from the Wharton School of the University of Pennsylvania.  He also served as the Chair of the Graduate and Professional Student Assembly of the University of Pennsylvania, the student government
representing Penn's 10,000+ graduate and professional students.